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AGRO TAG — Agri-Technology and Market Development
TESLA Agro Gateway · AGRO TAG

AGRO TAG

Machinery. Technology. Service. Market Development.

About the platform

AGRO TAG

TESLA Agro Gateway (TAG) — an export and service platform through which Serbian manufacturers of agricultural machinery, equipment and technology enter new international markets, build dealer networks, develop service support and establish relationships with sector clients.

Platform objective

To build sustainable sales and service infrastructure that supports participants’ long-term growth in international markets.

Serbia
Agricultural machinery
Irrigation
Orchards and nurseries
Processing
Post-harvest handling
Agri-technology
Priority offer for CIS and Central Asian markets

Become an AGRO TAG national or regional partner

We are seeking a partner to build a sustainable multi-product sales and service business in the region.

01

Machinery

Machinery, equipment and technologies for a wide range of farming needs.

02

Service

Spare parts, commissioning, diagnostics, repairs and training.

03

Growth

Joint projects, regional expansion and the potential to localise production in the region.

Business model

Multiple revenue streams around one customer

A machinery sale starts the relationship. Service, spare parts, training and projects make it long-term.

01

Machinery sales

Core portfolio and integrated supply.

02

Spare parts

Initial stock, consumables and repeat orders.

03

Service

Commissioning, diagnostics and repairs.

04

Training

Operators, sales teams, mechanics and engineers.

05

Demonstrations

Field demonstrations, pilots and testing.

06

Projects

Tenders, modernisation and localisation.

AGRO TAG — machinery, service and agribusiness development
Market approach

From portfolio to the farm’s actual need

Sales are built around the customer’s production process, not around an individual machine.

01

Arable farms

Soil → sowing → crop protection → seasonal service.

02

Vegetable production

Planting → crop care → harvesting → post-harvest handling.

03

Orchards and vineyards

Crop protection → inter-row care → specialist machinery.

04

Berry farms

Plantation assessment → preparation → mechanised harvesting.

Product areas

Product and technology groups

Specific models and configurations are selected after analysing crops, farm profiles, tractor fleets and commercial market potential. The partner portfolio is modular: it can start with priority groups and expand as the market grows.

Soil cultivation machinery
01

Soil cultivation

Harrows, disc implements, cultivators, rotary tillers, rotary harrows and subsoilers.

Sowing machinery
02

Sowing

Mechanical and pneumatic seed drills for cereals, row crops and vegetables.

Crop protection system
03

Crop protection

Mounted and trailed sprayers, orchard and vineyard protection systems.

Vegetable and root-crop machinery
04

Vegetables and root crops

Planting, crop care, harvesting, transport and post-harvest handling.

Mechanised berry harvesting
05

Berry production

Plantation preparation, crop protection and mechanised berry harvesting.

Agricultural infrastructure and equipment
06

Transport and infrastructure

Trailers, tanks, storage vessels, shelters, fencing and steel structures.

Agricultural machinery service
07

Service ecosystem

Spare parts, consumables, training, diagnostics and commissioning.

Mowing and mulching machinery
08

Mowing, forage production and mulching

Mowers, rakes, tedders and mulchers for fields, orchards and vineyards.

Partnership opportunity

A strong market operator ready to build a system

Full infrastructure is not required at the outset. What matters is reputation, access to customers, a dedicated team and readiness to execute an agreed development plan.

  • Financial stability and business reputation.
  • Access to farmers, agribusiness groups and sector organisations.
  • Readiness to develop sales across several product groups.
  • Ability to organise imports, logistics and local service.
Agricultural land in mountainous Central Asia
AGRO TAG CENTR
PARTNERmarket · clients · sales · logistics · service
AGRO TAGproducts · technology · coordination · training
TOGETHERlaunch · warehouse · growth · localisation
Key criterionAGRO TAG is a long-term business line, not a one-off transaction.
Partnership benefits

More than the right to sell machinery

Commercial terms, territory, stock and sales plans are agreed individually for the selected product groups.

01

Multi-product portfolio

Cross-selling and access to different customer segments.

02

Single coordination point

One point of contact for the portfolio and market.

03

Dealer terms

Individual pricing and potential volume discounts.

04

Project protection

Registration of originated opportunities and territories.

05

Marketing

Materials, exhibitions, demonstrations and negotiations.

06

Training

Sales teams, operators and technical specialists.

07

Spare parts and service

Stock matrix and recurring service sales.

08

Path to localisation

Assembly and industrial cooperation once demand is proven.

Central Asia

Preferential access today. Localisation tomorrow.

Certain products of Serbian origin may qualify for preferential or duty-free treatment. Applicability is assessed by customs code, rules of origin, exclusions and shipment documentation.

Development pathway
01

Import

Finished machinery.

02

Service

Stock and repairs.

03

Assembly

Components and configuration.

04

Industrial cooperation

Components and production.

Partnership launch

First 90 days

The cooperation model grows with the market — from a regional dealer to a service centre and localisation.

01

Assessment

Market, team, customers.

02

Portfolio

Product groups and initial models.

03

Agreement

Territory and terms.

04

Preparation

Training and marketing.

05

Launch

Demonstrations and sales.

Outcome of the initial meeting: market profile, initial product groups, preliminary territory and AGRO TAG launch plan.
Partnership proposal

Let’s discuss the potential of your market

At the first meeting we will identify customer segments, product groups and a suitable partnership format.

TESLA Agro Gateway — AGRO TAG
TESLA Alliance HQ DOO Novi Sad · Železnička 20, Novi Sad, Serbia
info@atesla.rs · +381 62 944 76 86 · +381 62 169 23 63
Contact us